Many Brazilians dream of being able to start and maintain their own work during the most favorable times and for as long as they desire.
More than 645,000 individuals have opted to work as app delivery drivers due to factors such as rising unemployment, challenges in finding other jobs, and lack of experience or education. This number saw a 158% increase in the first half of 2020 compared to the previous year.
The main concern regarding this topic is that the actual practice of the sharing economy differs significantly from the initial idealized concept. Working conditions are unsafe and lack personal connection. Furthermore, the payments are minimal, and there are no benefits or contractual protections in case of incidents or health issues while working.
The new work format known as “uberization” has now spread to advocacy, causing concern among professionals in the field as well as the entire OAB.
Next, we will further explore the challenges of uberization in legal management. Join us!
What is the concept of uberization and how did it lead to support?
Uber, Ifood, and Rappi are examples of companies in the sharing economy, where a tech firm creates a platform connecting those in need of services with those seeking work.
The theory is excellent, but the new work model severs ties between service providers and companies, leading to the exclusion of this form of collaboration. Consequently, partners facing financial needs may agree to substandard and poor working conditions.
How is advocacy connected to the richness of working relationships?
The start of the COVID-19 pandemic has accelerated the growth of such platforms, expanding into new industries and utilizing algorithms for price research. On the other hand, legal technology companies identified significant growth opportunities in legal management.
The concept of uberization, which involves connecting technology, lawyers seeking work, and individuals in need of legal services, has sparked extensive discussion and criticism among those involved in the field.
Many of these platforms make sure their procedures comply with the law, indicating a need for legal modernization and streamlining as an initial step.
How does the influence of Uber impact the legal industry?
Autonomous drivers, providing lower costs and increased efficiency, similarly impacted taxi companies and drivers, leaving them feeling disadvantaged, much like Uber’s introduction did.
Large platforms in the field of advocacy bring together approximately 900,000 registered lawyers and 28 million users, allowing individuals seeking legal services to easily connect with a suitable professional through the app.
Traditional lawyers typically prioritize personal and close interactions with clients, often relying on referrals for business. In contrast, the shared format described in the text lacks this personal touch and fosters an impersonal relationship between lawyer and client, contradicting the sector’s usual practices.
Another significant issue with the uberization trend involves marketing, as outlined in a report by Folha de Pernambuco. The Code of Ethics of the OAB prohibits the acquisition of clients and commercialization of the legal profession, emphasizing that advertising for legal services should be informative, discreet, and sober.
Lawtechs and new sharing platforms are using advertising media that are not permitted by the OAB, leading to a debate among professionals about the use of digital tools in legal advocacy.
If these concerns are not addressed promptly, both legal professionals and platform users may be impacted by the effects of the sector’s uberization and increasing digital presence. The services offered may be quicker and more affordable, but under what circumstances?
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